CE Brands Reports on Voting Results from the 2023 Annual and Special Meeting of Shareholders, Announces Approval of Name Change to Vitalist Inc., and Appoints new CFO

July 31, 2023

Calgary, Alberta, Canada – July 31, 2023 – The annual and special meeting of shareholders (the “Meeting”) of CE Brands Inc. (TSXV: CEBI) (“CE Brands”, “we”, “our”, or the “Company”), was held Friday via live audio and slideshow webcast. Each of the matters voted upon at the Meeting was approved and is discussed in detail in the Company’s management information circular dated June 13, 2023 (the “Circular”), which can be found under the Company’s profile on SEDAR at www.sedar.com. In addition, the Company is pleased to announce it has appointed David Colleran as its Chief Financial Officer. Mr. Colleran joins CE Brands with over 14 years of experience in financial reporting, audit, planning, and accounting operations. He has served as Senior Director and Director Finance for branded consumer product and technology companies listed on the NASDAQ and TSXV. Prior to working in industry Mr. Colleran obtained his CPA at Ernst and Young where he served numerous publicly listed organisations in North America.

The total number of votes cast by shareholders in person or by proxy at the Meeting was 4,312,460 votes (including votes cast in respect of proxies received following the proxy cutoff time, which the Company determined to waive to permit additional votes cast by shareholders to be included in the voting results). The voting results in relation to the election of directors, were as follows:

Each of the other matters put forward before shareholders for consideration and approval at the Meeting, as described in the Circular, was duly approved by the requisite number of votes.

One of the matters that was approved at the Meeting was the Company’s name change to “Vitalist Inc.” The name change is subject to the acceptance of the TSX Venture Exchange.

The Company has filed a report of voting results on all resolutions voted on at the Meeting under its profile on SEDAR at www.sedar.com.

About CE Brands

CE Brands Inc. develops products with leading manufacturers and iconic brand licensors by utilizing proprietary data that identifies key market opportunities.

Neither the TSX Venture Exchange nor its regulation services provider (as defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.

Further Information

For further information about CE Brands, please contact: Kalvie Legat

Chief Executive Officer