Our Mission

CE Brands develops products with leading manufacturers and iconic brand​ licensors by utilizing proprietary data which identifies key market opportunities​. With sales today ​in​ over 70 countries, our innovative, ​highly ​repeatable process, we call the CE Method​,​ has created ​an ​optimal growth ​path for CE Brands to be the premier global licensed brand manufacturer

Our Vision

The way consumers buy products is changing. CE Brands believes manufacturers, brands and retailers need data-driven solutions to not only keep pace in a rapidly changing market but to excel in launching high demand consumer products. CE Brands strives to bring the most insightful consumer product intelligence to our world class manufacturing, brand and retail partners.

Our highly repeatable and innovative process, we call the CE Method, enables optimal growth potential for our partnerships as we focus to reach our goal of 192 branded categories by 2026 and become the premier brand manufacturer and distributor of global iconic licensed products in over 70 countries around the world.

CE Brands Board Of Directors

Craig Smith
Craig Smith
CHIEF EXECUTIVE OFFICER & CHAIRMAN

Craig has 25 years of direct experience in the areas of consumer electronics, licensing, and distribution throughout Asia, the Middle East, Canada, the United States, Europe and Russia.

W. K. Wong
W. K. Wong
BOARD MEMBER AND CHIEF PRODUCT OFFICER

WK has been in the electronics industry for the last 25 years throughout Asia and Europe. He started his career as a software engineer, programming microcontrollers for Panasonic audio devices. He then went on to hold various positions at Philips Semiconductors, Inc.

Stephen A Smith CPA, CA
Stephen A Smith CPA, CA
BOARD MEMBER, CHAIR OF THE AUDIT COMMITTEE

An accomplished executive and active board member, with extensive leadership in competitive retail environments, through Loblaw Companies Limited (EVP Finance, CFO) and Cara Operations Limited (co-CEO and CFO).

Joanne Hruska CFA ICD.D
Joanne Hruska CFA ICD.D
BOARD MEMBER, CHAIR OF THE GOVERNANCE COMMITTEE

Ms. Hruska has over 25 years of finance experience. She is currently the Capital Markets and ESG Strategist at Integral Wealth Securities an IIROC licensed firm.

Jared Wolk CFA
Jared Wolk CFA
BOARD MEMBER, CHAIR OF THE COMPENSATION COMMITTEE

Jared is the portfolio manager of Vesta Wealth Partners, a leading fund in western Canada. Jared brings decades of private finance experience, and a passion for innovative businesses.

Tyler Rice CPA, CA, MPAcc
Tyler Rice CPA, CA, MPAcc
BOARD MEMBER

Mr. Rice served as a Director and the President and Chief Executive Officer of Cassiar Gold Corp., a mining company. Mr. Rice holds a Masters in Professional Accounting from the University of Saskatchewan and a Bachelor of Management from University of Lethbridge.